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One of the common questions asked by web site owners is: “I?m getting plenty of hits but no sales ? what is going on?” This article will give you some tips on how to address this issue.Your ProductThe first area to review is the product or service that you are offering. Does a market exist for it? To answer this question you need to find out whether similar products are being sold on the Internet successfully. If not, you may need to rethink your Internet strategy. If others are selling a similar product successfully, then this would tend to confirm that there is a market for your product.Next, look at the strategy and pricing being adopted by your competitors. How do you compare? Why should your visitors buy from you rather than one of your competitors? Answering these questions will provide you with valuable information you can use to improve your situation and generate more sales.Also, take a critical look at your product quality. Does it live up to the claims you are making on your web pages? If not, improve your product so that it does or modify your web page to be more truthful about it.Provide SolutionsYour visitors are looking for a solution to a problem. Do you know what problems your visitors are looking for solutions to? Does your web site show how your product will solve your visitor?s problem? You will need to put yourself into your visitor?s shoes to better understand what they are seeking so that you can provide the solution they need.One way to better understand your visitors is to monitor where your visitors are coming from. If they are coming from the search engines, knowing what search terms they are using can provide some clues. You may find some surprises when you review this information about your site.Once you understand the problem your visitors want solved, revise your web pages to show that your product will provide the solution they need.Site DesignYour site needs to look like it is a commercial web site rather than an amateur home page. The design needs to be consistent from page to page and it needs to be easy to navigate. Contact details including physical address, phone numbers and email address need to be shown.Graphics need to be minimized to ensure that your page downloads quickly. Also, ensure that your web host provides a fast connection to the Internet. Most people will not wait for a page that takes a long time to download. They will just move on to your competitor.Make it easy to order. I recall seeing statistics recently that suggested that a large number of people abandon a web site in the middle of the order process. A common reason for this is that the order process is too time consuming and complicated. Make yours simple and quick and you will lose fewer sales.Ensure that your web page has a strong headline that grabs your visitors and makes them want to read more. Your headline should in effect say “You have this problem, here is the solution”. Your web site should then demonstrate that you understand the problem and that you can in fact provide the solution.Testimonials and GuaranteesTestimonials and guarantees can have a huge impact on your level of sales. On the web, a key priority is to build credibility. The common methods used are having a privacy statement, publishing a newsletter, publishing testimonials from satisfied customers and providing a strong guarantee.Take every opportunity to gather comments from your customers about how your product has helped them. Get their permission to publish these comments as testimonials. If need be, provide them with a gift for giving you their permission to publish their comments. A way of getting comments is a customer feedback survey. This can be used for the purpose of gaining testimonials as well as seeking ways to improve your product or develop additional products your customers may need.A strong guarantee will provide your visitor with greater confidence to purchase your product. Try to make your guarantee simple and without too many conditions. Always honour your guarantee without question or delay.ConclusionGetting plenty of hits to your web site is a very positive situation to be in. By implementing some of the hints provided in this article, you can convert these visitors into being your customers.

Article Source: www.iSnare.com

Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When people think about your company, what is their impression. For my company, Solutions Ink, I wanted to portray a fresh, professional, ease of use type of company whoose product meets their quality needs while helping their business. I wanted to portray Solutions Ink as always on the fore front of the printing and promotional product industry’s.To achieve this I needed to tell potential customers of new and innovative products for the printing industry. Variable data, large format digital printing, digital printing with pantone colors, label and form combinations, magnet and form combinations and e-commerce ordering systems. How best to show customers then actually devise a campaign where the product you are trying to educate your customers about is sent out to them to give them ideas how to use this product to help their businesses. One campaign I organised was to compile a list of fashion retailers whoose logo’s were specific pantone colors that are not reproduced well in 4 color process printing. Today with 6,8 and 10 color presses you can print in 4 color process and 2 pantone colors quite easily. This keeps the integrity of the company’s logo intact in their big marketing or flyer campaigns. This is OK for large run printing jobs. The problem is that even for large chains, you tend to have regional sales in a small amount of stores. In store displays usually are done in small numbers and are printed digitally. Today there are certain digital presses that can insert pantone colors on top of the 4 color process printing. After devising a mock up campaign and targetting by variable data the buyers of these retail fashion chains, I was able to secure 2 large accounts for present and future business.This technique can be applied to any industry. The key is to really now your product and the strengths of your company. The next step is to educate your customers on your company’s merits. Then you must reinforce your image constantly to stay in your existing customers mind, as well as peak the curiousity of potential new customers.Once you have achieved this, giving out promotional products is a useful way of staying on their minds. The trick is to find a great promotional product, that fits you budget, is useful to the end user and doesn’t shout your name too boldly. Humour is a great way to have your customers keep your stuff. The items seen most times for an office person are calendars and coffee mugs. To be different in the Montreal Promotional Product market, Solutions Ink sent out to all existing customers a 14 ounze special mug which was imprinted with thermochromic ink. The ink is heat sensitive and evaporates on heat and returns on cold. With this you can print something underneath the thermochromic ink which is revealed when cold. On the outside we simply put the word STRESS in red over a black background. Most people who work know about stress. The humour side was that when you poured your hot coffee the message turned into stress free at Solutions Ink. A simple inexpensive idea that our customers really enjoyed and every time I stop at one of their offices I readily spot our mugs. On top of this I received 4 orders from these customers for these mugs with a different message for their customers.Another great way for your company to be branded positively is to become associated with a worth while charity. Today we must give back to those less fortunate. Sponsering an event gives your company great exposure but the real treat is in knowing that you’ve helped others. Money is not the end all, all the time. A funny thing, helping others usually rewards yourself if not immediately some time in the future.The trick is to plan out your actions. Research the market, research your company’s attributes and brand your company’s image positively and constantly. Following these steps should help your company stand out from the competition and make yourself more successful Best of luck. Steven Schneidman

Article Source: www.iSnare.com

Here are some excellent businesses that you can start, operate and grow from your home. All these work at home businesses have the following desirable features:**Low Startup Costs**Ease of Entry**High Income Potential**Home Based and Operated **Worldwide Sales Potential **Residual, Recurring and/or Passive Income Potential 1. ConsultingA consultant is someone expert in a field who, for a fee, advises businesses or individuals on various matters of concern.Many times we tend to feel that our knowledge, skills or abilities are nothing unique. However, many lack those same assets and would gladly pay us for our knowledge and services.Although it is possible to make a living from consulting with individuals, the big money is in performing services for businesses.Do you have knowledge of bookkeeping, accounting, tax or similar business matters? Some have made excellent money specializing in small business consulting.Are you a computer hobbyist with business or internet experience? You could make money in web design, internet marketing, search engine optimization, or some other specialty.Some lawyers have combined their legal experience with their love of the Internet and specialized in intellectual property and computer law.2. FindingA finder is someone who, for a fee, finds something needed by a business or individual. A finder`s fee is the amount paid to the finder for locating what was required.Finder`s fees are paid for finding money (loans, equipment leasing, et cetera), equipment (mining, construction, et cetera), personnel, companies for sale, locations (fast food franchises, vending machines, et cetera) and just about anything else that people are willing to pay for.Simply match sellers with buyers and you can earn finder`s fees. 3. AuctionsAn auction is an event where items are sold to the highest bidders. An internet auction, online auction or e-auction is an auction where you can buy and sell items on the Internet.Many thousands now make their living or fortune from selling products and services on eBay and similar auction sites. So can you!4. Drop ShippingDrop shipping is a method of selling products without stocking inventory yourself. When you make a sale you contact the manufacturer or authorized distributor who ships it to the customer with your invoice and shipping label. Advantages include no warehousing, shipping, or inventory costs.5. Affiliate ProgramsAn affiliate or associate program is a method of selling products on the internet through commission sales. When someone you refer to a website buys, the company you are an associate of (or affiliated with) pays you a commission.In many cases, it is also possible to make money from the efforts of people that you introduce to the affiliate program. You can also expand your product line by joining and promoting more than one affiliate program.6. WebmasteringA webmaster is a an internet specialist reponsible for all aspects of web sites.Areas where businesses need assistance include web site design, logo, banner or graphic design, web hosting, e-commerce, internet marketing, web programming, scripts, security, web site maintenance, copy writing, mailing list management, and many other areas.7. Self-publishingA self-publisher creates, produces, and sells information products. Information products may be in the form of books, booklets, videos, audio cassettes, compact disks (CDs), electronic books, files, databases, private websites, and other media.The information products that you create are unique. You have exclusive control and ownership of your own products.8. Instant PublishingAn instant publisher sells information products produced by someone else who grants them reprint (or resale) rights. Often self-publishers will sell such products to complement their own information products.9. International TradeInternational trade involves importing and exporting. Importing involves buying goods and services from suppliers in another country. Exporting involves selling goods and services to customers in another country.10. Mail OrderMail order is a method of conducting business through the mail. Goods and services can be sold through direct mail (and also via catalogues, magazines, newspapers, radio, television, web sites, and other media). Customers can order by mail or by other means (fax, telephone, internet, et cetera). Delivery of orders can be made by mail or alternative means (such as by courier for physical goods or by fax, e-mail, telephone, or electronic files for information).

Article Source: www.iSnare.com

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